Built by operators who've spent decades fixing this problem.

For over 10 years, we've led transformation programs at companies from startups to the largest financial firms in the world. We've seen the same pattern time and time again: organizations spend millions on shiny optimization and traansformation programs without understanding how their work actually flows.

The technology isn't the problem. Operational Clarity is.

Why We Built This

We've lived both sides of this problem.

As transformation consultants at McKinsey & Co., and our own firm, we've charged millions to help companies optimize their operations. Weeks of interviews. Months of analysis. Very high quality work. But with the explosion of LLM capabilities, there's a new way.

As operators: COOs, Heads of Transformation, finance leaders, we've lived rapidly scaling environments where growth outpaced our ability to understand how work actually flowed. We've seen the chaos that results when you don't establish clarity and tight processes first.

We built Flowby to solve this at scale.

Companies can establish operational clarity in weeks. You get living knowledge and enhanced operations that evolve with your business.

Our Track Record

Over the past decade, we've led transformation programs across industries:

International Design Firm

Re-architected business processes and enterprise systems, delivering comprehensive operational analysis across financial management, CRM, and professional services automation.

Global Hedge Fund

Built customized business intelligence platform providing executive transparency and operational insights across multiple divisions.

Public Entertainment Company

Led complete operational overhaul, redesigning processes and systems across finance and marketing functions.

VC-Backed Retail Analytics

Developed technology and operational strategy that secured Board support for strategic pivot and successful exit.

Consumer Finance Management

Analyzed workflows to design new operating model and supporting software system, streamlining operations while reducing expenses.

Global Industrial Manufacturer

Designed five-year transformation plan focused on operational capabilities, process optimization, and systems modernization.

What we learned: Every transformation starts with understanding how work actually flows. The companies that invest in that foundation succeed. The ones that skip it rebuild.

What Past Clients Say

Over the years, we've worked with organizations from global design firms to cultural institutions, helping them modernize operations and systems:

"I truly value their expertise and unique combination of business and technical knowledge. They are trusted and valued partners to me, and I have recommended them to other clients where they have also received accolades. They have my highest recommendation."

— Chief Technology Officer, Global Design & Innovation Firm

"The vision, thought leadership and goal-oriented thinking was a clear differentiation. They were a true extension of our firm."

— Management Technology Leader, Professional Services Firm

"They provided much needed leadership across the technology organization. A well respected and driven voice amongst our leadership team."

— Chief Technology Officer, Public Company

"We really recommend them for any strategic work. They built something that was immediately actionable for us. The future strategy of our institution is based upon their work."

— Director, International Cultural Institution

The Team

Operators and builders who've led transformation at scale

Leadership

Inderpal Singh

Founder & CEO

Ex-COO at Zelus (acquired by Teamworks) and Founding CPTO of the XFL. Led operational transformation, digital product, operational efficiency and strategic innovation at Microsoft, McKinsey & Co., WWE, and Bridgewater Associates.

Amanbir Singh

Principal Engineer

Former Head of Product & Engineering at Monsoon CreditTech. Leads AI and ML engineering for Flowby with deep expertise across SaaS products. BS from Carnegie Mellon.

Vince Major

Marketing Director

Head of Marketing at MyEtherWallet and Creative Director at Zero Six Media. 15+ years in startups, gaming, and Web3. Advises on brand development, content strategy, and high-conversion messaging.

Advisors

Brandon Varilone

Technical Advisor

CTO at Visibly and experienced 0-1 startup architect. Specializes in advanced AI-driven product development, scalable multi-cloud systems, and security. Guides Flowby's technical strategy and infrastructure.

Vikrant Bhosale

AI & Engineering Advisor

Engineering Manager at Meta on Instagram Direct Messaging, ex-Amazon AGI and Alexa+, ex-Microsoft. Advises on agent architecture, model operations, reliability, and org design for high-velocity teams.

Nick Lala

Product & Design Advisor

VP of Design at Teamworks, former VP of Product. Advises on product strategy and enterprise UX.

Harsimran Bath

AI Architecture Advisor

AI engineer at Amazon. Advises on scalable AId architecture and agent development aligned with modern ML best practices.